CBE Shanghai, May 2023
Our booth at CBE Shanghai in May 2023: four product series on the wall, and a different kind of visitor from the sourcing shows.
May 15, 2023 · 1 min read
CBE Shanghai in May 2023 was a beauty-industry show, and the booth reflected that. Instead of a catalogue wall, the back panels were split into four series, each one a category a brand could put its own name on.
Four series on the wall
- Hair care combs — the scalp and hair device family
- Eye devices — heated eye and periorbital tools
- Cleansing devices — ultrasonic and sonic cleansing
- Beauty tools — curlers, trimmers, accessories
The counter in front of them was arranged by colour rather than by function, because that is how a brand buyer walks a booth: they are looking for a look that fits a shelf, then asking what is inside it.
Who was there
CBE is where Chinese brands, retailers and private-label buyers meet suppliers. The conversations were about ranges rather than units: what a brand would need to launch three models together, how packaging would differ between them, and how quickly the second model could follow the first.
That is a different question from the one asked at Hong Kong, and it is the reason we now exhibit in both.
The same products, still running
The hair, eye and cleansing families shown in 2023 are still in the range and still supplied under private label. The product range shows the current models; the private-label page explains what can change without touching the mechanism.